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Brief Characteristics
Rate Card No. 36 Valied as per 01 November 2007
The trade journal events
was published for the first time in 1986 and has established itself in the M.I.C.E. industry through its professional and analytical reporting. The articles and layout are tailored to the needs of the readership; condensed, critical, innovative and informative.
Since 2007, events has enhanced its focus on its internationality and is published bilingually in German and English. Simultaneously, the print run per issue has been increased to 24,000 copies (IVW II./2008) and the distribution has been extended to additional, European countries. This implies an even larger distribution and supports addressing your target group more efciently: international decision makers and disseminators for the event business.
Pole Position for events with event planners with medium to high budgets
The use of events as information and work tool of meeting planner has recently been analyzed in a special evaluation by the Technischen Universität Chemnitz under the direction of Prof. Dr. Cornelia Zanger.
Meeting planner with marketing budgets between 5000.000 ¤ and 2.5 Mio ¤ have been asked: Which specialised magazine do you read?
(Special evaluation, multiple denomination possible, source: Technical University of Chemnitz)
The Association VERANSTALTUNGSPLANER.DE published the study "Basisinformationen zum Veranstaltungsmarkt in Deutschland 2006". Analyses and evaluations are handed out by the Association on request and payment.
VERANSTALTUNGSPLANER.DE
Vereinigung Deutscher Veranstaltungsorganisatoren e.V.
Kreuzstrasse 24
55543 Bad Kreuznach
Tel. +49 671 84070 0
Fax. +49 671 84070-11
www.veranstaltungsplaner.de
